Digital Marketing Overview (Free Online Course With Certificate)

Explore digital marketing such as the AIDA marketing funnel and email marketing strategies with this free online course.

With over 3 billion internet users, digital marketing has made it possible to reach a wide range of people through various online tools to market products and services. In this free online digital marketing course, you will learn about an AIDA marketing funnel and its implementation, which will help you create online marketing strategies including web- and email marketing using platforms such as Wix, for your business.

What You Will Learn In This Free Course

• Recall how an AIDA marketing funnel works
• Analyze the delivery of different content types to potential clients at different stages of the marketing cycle
• Demonstrate how to create an AIDA marketing funnel for your business
• List the steps in the AIDA Marketing funnel
• Analyze how to use Wix email marketing
• Describe how to set up landing pages to build an email list
• List the methods of information sharing
• State five email marketing tips
• List the criteria that are essential for a successful webinar
• Describe the process of driving up registration for a webinar
• Explain the useful tools that allow you to connect with your audience
• Identify the common mistakes made during the creation of webinars

We are Alison, one of the world’s largest free learning platforms for education and skills training. Founded in 2007, we are a for-profit social enterprise dedicated to making it possible for anyone to study anything, anywhere, at any time - for free and online. Through our mission we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone.

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