BBA in Big Data & Management

The BBA in Data, AI & Management prepares future multidisciplinary managers by combining strong technical expertise with comprehensive business knowledge. Students gain advanced skills in data collection, analysis, and application to drive business performance, alongside solid foundations in finance, management, marketing, and strategy. Co-designed by Audencia and Centrale Nantes, the program draws on the academic excellence of both institutions. It offers a distinctly international outlook and a strong professional focus  (12 months of mandatory internships in France or abroad), equipping graduates to thrive in a data-driven global economy. The mission of the BBA Data, AI & Management program, supported by Centrale Nantes and Audencia, is to train hybrid managers with a strong international outlook and a high level of expertise in all dimensions of management (finance, management, marketing, strategy) and to provide them with scientific and technical skills in the collection, analysis and use of data to serve business performance.

Founded in 1900, Audencia is a consular institution of higher education of excellence present in France and internationally, which develops several families of programs of initial and continuing education, ranging from Bachelor's to Doctorate degrees. Audencia ridefinisce i confini della Business School. Un laboratorio di idee innovative, un terreno di sperimentazione, un attore creativo e sempre più virtuoso.

Together with others, it gives itself the means to develop, management teaching methods that fully reconcile the quest for individual and collective performance with the imperatives of a more sustainable development that benefits everyone. In collaboration with other stakeholders, Audencia produces research that has an impact on individuals and the world. Finally, in its own evolution, Audencia continues to implement more responsible, inclusive and supportive practices for individuals, organizations and society.

Audencia trains and supports innovative, responsible managers with hybrid skills who contribute positively to the major challenges facing our organizations, our societies and our planet. In co-creation with its stakeholders, Audencia produces and disseminates knowledge that has an impact on the content of its training courses, on corporate practices and on society as a whole.

You are welcome to apply if:

• You have a diploma of a level equivalent to the French baccalaureate (high school diploma) or are currently finishing your final year of secondary studies; and
• Your diploma is issued or will be issued by a recognized school in any country other than France*; and
• You are proficient in English.

Audencia offers a wide range of financial aid for international students, up to the 60% of fees or €3,000. Scholarships vary according to the programs and different criteria are needed to being awarded. The Business School wants to help students around the world realize their educational dreams. They are investing unprecedented funds in scholarships as a reflection of thei commitment to global responsibility – and their belief in you as the next generation of leaders.

The BBA Data, AI & Management is built on the academic excellence of both Schools to provide a degree program that is both career-oriented and professionally focused. It is designed to ensure strong employability by aligning closely with market needs and the rapid growth of data-related careers. Example career paths:

• Data Analyst
• Data Product Manager
• Data Architect
• Chief Data Officer
• Business Intelligence Analyst
• Financial Analyst

Audencia is one of only 1% of institutions worldwide to receive triple accreditation from EQUIS, AACSB and AMBA for a maximum of 5 years, reflecting its commitment to teaching excellence. 1st Happy at School ranking 2024-2025 7th SIGEM Ranking 2024-2025 30th Financial Times World Ranking 2024-2025