Master in Digital Marketing and Data Analytics

In the dynamic realm of digital marketing, mastering data-driven decision-making is essential. For aspiring marketers, understanding how to design impactful marketing strategies, employ the right tactics and execute them proficiently is fundamental. Yet to excel in the field, mastering cutting edge technologies and marketing analytics, content marketing, CRM and data analysis is what truly sets you apart. The Digital Marketing & Data Analytics program empowers you to become an expert by mastering:

• Tracking tools (Google Analytics)
• Advertising Platforms (Meta for Business, Google Ads)
• Data Wrangling (SQL)
• Data Visualization (Power BI, Tableau)
• Programming (R, Python)

At a strategic level, creating and implementing digital marketing strategies will require to undertake the crucial task of establishing effective data governance. Our program addresses this challenge head-on. You will also gain critical insights into the proper use and potential misuse of data, along with the legal and ethical frameworks shaping marketing campaigns. This knowledge will enable you to design the most effective marketing strategies to achieve goals.

As one of Europe’s oldest business schools, emlyon holds a distinguished position in the realm of higher education. It proudly stands among the elite 1% of global business schools accredited by the highly regarded AACSB, EQUIS, and AMBA, solidifying its status in business and management education. emlyon's distinctive academic signature "We are makers" molds learning into a lifelong endeavor to have an impact on the world and offers a real alternative in its environment. It sees learning as not only a transfer of academic knowledge but also a "course of learning experiences" that equips students to forge a constant link between thought and action:  "doing to learn, learning to do" emlyon business school’s programs are open to international and French students and give you the opportunity to develop and acquire cutting-edge expertise in a wide range of fields:

• Management
• Finance & Strategy
• Data Science
• Entrepreneurship & Innovation
• Marketing & Sales
• Industry-Specific Disciplines

Through these collective and individual learning experiences, emlyon has set out to train responsible managers capable of taking up the challenges of today and tomorrow. This commitment to societal impact is central to the school's mission and was formalized in its articles of association when it became a benefit corporation in July 2021.

To apply for admission in Year 1, applicants must hold either:

• A 3-year Bachelor’s degree (equivalent to 180 ECTS credits)
• An ECTS credit equivalence attestation with at least 180 ECTS credits obtained in a State-recognized Master's degree

To apply for admission in Year 2, applicants must hold either:

• A 4-year Bachelor's degree (equivalent to 240 ECTS credits)
• Have validated the first year of a State-recognized Master’s Degree
• An ECTS credit equivalence attestation with at least 240 ECTS credits obtained in a State-recognized Master's degree

You can apply while being enrolled in the last year of the degree that makes you eligible for this program.

Career opportunities - not mandatory Graduates are well-prepared for roles such as:

• Digital marketing consultant
• Data analyst
• Business analyst
• Marketing consultant
• CRM and Digital Marketing manager
• Market research analyst

Employment outcomes

• Net employment rate at 3 months: 89,2%
• 67,6% of students have found a job before graduation
• 100% of students have found a job in less than 6 months after graduation
• Average starting salary: 54,5K€

Career Support To enhance career prospects, emlyon business school offers a dedicated Career Center that provides personalized coaching, networking events, and direct access to recruiters. Its mission is to support students in defining their career paths and connecting with top employers in the healthcare industry.