MSc in International Marketing and Business Development

Achieve global success in marketing and international business development with our Master of Science in International Marketing & Business Development. This program combines expertise in marketing strategy, management, and operations, preparing you to navigate the complexities of international business and develop sustainable solutions. Key components include:

• International market analysis.
• Formulation of marketing strategies, including branding and data analytics.
• Mastery of negotiation techniques.

Enhance your skills through:

• A travel period and a week-long international seminar.
• Networking opportunities with professionals from global companies.
• Collaboration with a diverse group of international students.

At emlyon business school, strong connections with the business community offer top-tier internships and job placements, ensuring your learning is both practical and impactful. Prepare for a successful career in roles such as:

• Marketing Director
• Business Development Manager
• International Marketing Manager
• Business Development Analyst
• Head of Business Development

As one of Europe’s oldest business schools, emlyon holds a distinguished position in the realm of higher education. It proudly stands among the elite 1% of global business schools accredited by the highly regarded AACSB, EQUIS, and AMBA, solidifying its status in business and management education. emlyon's distinctive academic signature "We are makers" molds learning into a lifelong endeavor to have an impact on the world and offers a real alternative in its environment. It sees learning as not only a transfer of academic knowledge but also a "course of learning experiences" that equips students to forge a constant link between thought and action:  "doing to learn, learning to do" emlyon business school’s programs are open to international and French students and give you the opportunity to develop and acquire cutting-edge expertise in a wide range of fields:

• Management
• Finance & Strategy
• Data Science
• Entrepreneurship & Innovation
• Marketing & Sales
• Industry-Specific Disciplines

Through these collective and individual learning experiences, emlyon has set out to train responsible managers capable of taking up the challenges of today and tomorrow. This commitment to societal impact is central to the school's mission and was formalized in its articles of association when it became a benefit corporation in July 2021.

Students holding one of the following degrees can apply for the MSc in International Marketing & Business Development:

• A validated Master 1 degree or Bachelor's degree equivalent to Bac +4
• A validated Licence 3 degree or Bachelor's degree equivalent to Bac +3

• Marketing manager
• Marketing strategist
• Marketing director
• Partnership manager
• Business developer
• Product manager/owner
• Category manager
• International sales developer
• Country manager
• Sales manager
• Key account manager