Bachelor of Creative Advertising

The BoCA program trains future industry leaders. Seventy-seven per cent of BoCA graduates currently work in advertising or related fields (design, PR, marketing). Our award-winning alumni work on major brands in top Canadian and international ad agencies. And 24 per cent of BoCA graduates more than five years out from graduation have moved into senior industry positions such as senior strategist, creative director, vice-president, partner and even agency founder. The students can mix and work with industry professionals, build a killer portfolio and launch your career with a 14-week field experience – probably at one of the better agencies in the country.

Vision Transforming post-secondary education through global, polytechnic leadership.

Mission Humber develops global citizens with the knowledge and skills to lead and innovate.

One of Canada's Largest Polytechnics

• More than 200 Full-Time Programs in 17 Areas of Interest.
• 6 Academic Faculties.
• More than 86,000 learners.
• More than 135,500 Full-Time Program Applications Annually.
• More than 9,300 International Students.

Admission selection is based on the academic criteria indicated. Meeting minimum eligibility requirements does not guarantee admission.

Admission selection is based on the following four requirements:

• Academic

To be eligible for admission, you must possess the following:

• Ontario Secondary School Diploma (OSSD) or equivalent including these required courses:

• Grade 12 English (ENG4U or equivalent) minimum 65 per cent
• Five Grade 12 U or M courses in addition to those listed above
• Overall minimum grade point average (GPA) 65 per cent

or

• Mature student status

or

• College or university transfer status

Portfolio

In this program, we are looking for creative people who can write, who can design, and (especially) who can think.

The portfolio requirement is meant to give us an idea of your basic creativity and thinking, either as a designer or as a writer. You may choose to submit either a visually-focused portfolio, or a writing-focused portfolio. But if you're not sure (or you are adept at both), feel free to include work from both categories. In short, show us what you can do!

Note: the example(s) you submit do not have to be school assignments (but they could be). If you are thinking about submitting something that was a school assignment, consider re-working it and making it better. Make it not a school assignment anymore, but something that is entirely your own. Alternatively, feel free to do something completely new for this portfolio if you want.

Option 1: Copywriting Focus

Submit minimum one, maximum three examples of your best original creative written work. This can be (but is not limited to): stories, poetry, skits (scripts or video), musical performances (especially your own compositions), case studies, or maybe just the smartest essay you ever wrote. What matters is that you believe it is an example of your best creative written work, and that it represents what you are capable of.

Option 2: Art Direction Focus

Submit minimum one, maximum three examples of your best original work representing your visual skills. Submissions can include traditional two-dimensional design projects (manually or electronically created) that show your skills with typography, page layout, or image manipulation (e.g., logos, posters, ads). In addition, works such as drawings (traditional or digital media), painting, collage, sculpture, furniture design, apps & web pages, graffiti, photography, video, short films, memes, animation, cosplay costumes, or set designs are all acceptable.

What we don't want to see: Yearbooks, self-portraits (any medium).

English Language Proficiency

All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

International Credit Evaluation

Canadian citizens or permanent residents with international education are required to provide a credential evaluation. Note, for international High school education course by course evaluations, ICAS must be used. For international post-secondary education, a WES evaluation must be provided. In situations where you expect to apply for transfer credit, it is recommended that a course by course WES evaluation is completed.

Application-Based Scholarships

Humber offers hundreds of different types of scholarships recognizing academic achievement, community involvement, leadership, volunteer services, and in some cases, to help with financial need. For more information about scholarships that may assist you with the costs of your post-secondary education, visit Student Scholarships.

Entrance Scholarships

To recognize academic achievement, Humber offers Degree Entrance and Degree Transfer Scholarships. These scholarships are automatically awarded based on academic average or credential completion.

Degree Entrance Scholarships

Humber awards degree scholarships automatically to graduating high school students based on academic achievement. See the following chart for details. Some of the scholarships are renewable each year if you maintain an average of 80 per cent or more.

Degree Entrance Scholarship Average Requirement

Degree Transfer Scholarships ($1,500 - $2,500) Humber automatically awards degree transfer scholarships to students entering any Humber degree program who have completed a one-year Ontario college certificate* or a two- or three-year diploma with a GPA of 80 per cent or more from a publicly-funded college. Students who have achieved a program GPA of 80 per cent or more will be awarded a one-time scholarship of $1,500 for a certificate program or $2,500 for a diploma program in recognition of their academic achievement. Certificates and diplomas do not have to be related to the degree program of choice and are not tied to the eligibility for advanced standing or transfer credit. No application is required.

*Certificates do not include Ontario Graduate Certificates, Certificates of Achievement or Certificates of Completion.

Indigenous Student Awards, Bursaries and Scholarships

Humber provides assistance to Indigenous Students in meeting the costs of their tuition and living expenses while studying full-time or part-time.

Bursaries

Humber is dedicated to providing you with a variety of bursaries to help you successfully pursue your education while managing your finances. Bursaries are available for Diploma, Degree, and Post-Graduate Certificate programs and are awarded primarily based on financial need. Academic excellence, extracurricular activities, and community involvement may also be considered.

Working initially as an art director, copywriter, creative strategist or account co-ordinator, you may look forward to a career as a creative director, head of strategy or account director.