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MSc in Marketing & Digital Communication

Location

Italy

Study Format

On Campus

Course language

Italian, English

Study Fields

Communication, Marketing and Communications, Marketing, Digital Marketing

Duration

2 Years

Academic pace

Full Time

Degree

Master of Science (MSc)

Tuition Fee

Request info

Program Description

The Master’s Degree in Marketing & Digital Communication provides a comprehensive study of fundamental marketing and communication theory, as well as practical skills, abilities and tools in crafting and providing content through both traditional and digital media. Upon completion of this master degree, graduates should be able to:

  • Demonstrate advanced knowledge and competencies of theoretical paradigms and practical techniques for crafting and executing web marketing strategies.
  • Demonstrate knowledge and competencies of theoretical paradigms and practical techniques for communicating with different targets through traditional and new media.
  • Develop and assess the effectiveness of traditional, as well as digital and social media marketing and communication strategies.
  • Analyze and assess the context and implications of the Internet for all major online activities, including: collaboration, interactivity, sharing economies, e-commerce, and networking.
  • Select and apply current technologies in digital marketing and communication program design, implementation, monitoring, and evaluation.
  • Apply suitable methods, tools and techniques to create and provide effective digital content.

Admission Requirements

Applicants are selected based on their curriculum vitae (CV), possibly supplemented by an entrance test and or interview with the director of the program (for international applicants). Requirements:

  •  A university bachelor degree containing a minimum of 60 ECTS or equivalent comprised in the following fields: communication, marketing, as well as digital and social media management.
  • English language knowledge at least equal to B2 level of the Council of Europe's Common European Framework of Reference for Languages. In particular applicants can possess one of the following requirements:
    - university qualification awarded in English - one of the recognized international English language certificates (BEC, CAE, CPE, FCE, IELTS, TOEFL) - English exam at B2 level (or higher) passed in a university course. - an interview aimed to assess the English language competency.

Career Opportunities

Graduates of this program may pursue careers in communication and marketing, in consulting and enterprises across different industries, including private, public, non-profit, small- and medium-sized businesses, services, as well as self-employed.

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