Digital Marketing Analytics Online Short Course

Integrate the latest digital marketing measurements, analysis, and technology into your marketing strategy.

Digital technologies have reshaped marketing, leading to a drastic shift in the quality and quantity of information we can store, access, and analyze. This proliferation of data allows businesses to better understand and react to consumer patterns. However, it also increases the need to evolve the measurement, planning, and implementation of their marketing activity. Companies require skilled professionals who are equipped to ensure optimal return on investment (ROI) for marketing spending, and to deliver valuable insights that drive better customer service.

The MIT Sloan Digital Marketing Analytics online short course unpacks how to leverage measurement and analysis within the digital side of your marketing strategy. With a focus on marketing analytics, you will assess the latest applications of artificial intelligence, machine learning, and predictive modeling that will help drive ROI for campaigns.

An online education that sets you apart

This MIT Sloan online program is delivered in collaboration with online education provider GetSmarter. Join a growing community of global professionals, and benefit from the opportunity to:

• Develop new competencies and earn valuable recognition from an international selection of universities, entirely online and in your own time frame.
• Enjoy a personalized, people-mediated online learning experience that supports you every step of the way.
• Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones.

Why choose GetSmarter?

GetSmarter, powered by 2U, is an online learning expert with over 10 years of experience in developing premium online short courses from the world’s leading universities and institutions. We are powered by 2U to support you in unlocking your potential through life-changing learning with an immersive and high-touch experience.

We deliver market-led courses that equip working professionals with the expertise required to upskill, reskill or kickstart a completely new career. Through a data-driven approach, we analyze future skills requirements and ensure all courses address this need. We ensure that leading universities and institutions are your expert guides and our people, technology, and resources are your engine – together we power more than just education, we power your potential.

The MIT Sloan School of Management emphasizes innovative research that enhances management practice. Its focus on action learning means that students are able to apply concepts learned in the classroom to real-world business settings.

MIT Sloan offers non-degree executive programs led by MIT faculty to provide business professionals from around the world with a targeted and flexible means to advance their career development goals. By collaborating with GetSmarter, a brand of 2U, Inc., MIT Sloan is able to broaden access to its on-campus offerings in a collaborative and engaging format that stays true to the quality of MIT. It also offers students the opportunity to earn a certificate of completion from the MIT Sloan School of Management, entirely online.

GetSmarter collaborates with the world's leading universities to select, design, and deliver premium online short courses with a data-driven focus on learning gain.

Programs

The MIT Sloan School of Management also offers:

• Artificial Intelligence: Implications for Business Strategy
• Business Process Design for Strategic Management
• Blockchain Technologies: Business Innovation and Application
• Digital Marketing Analytics
• Internet of Things
• Digital Business Strategy

Contact

Contact us: +1 617 997 4979 mitsloan@getsmarter.com