International Master in Marketing and Sales

The International Master in Marketing and Sales at the Rome Business School is an advanced program designed to train highly qualified professionals capable of tackling the challenges of contemporary marketing and developing effective sales strategies in a global and ever-evolving context. The educational path integrates the fundamental principles of traditional marketing with the latest digital innovations, providing students with a comprehensive preparation to understand and manage the variables of the Marketing Mix, develop coherent strategic plans, and analyze the dynamics of the international market, with particular attention to digitalization, sustainability, and new technologies. The program adopts an experiential approach that allows students to apply the knowledge acquired in real contexts through practical activities such as the Business Practice Lab, which involves collaboration with managers from leading companies like Expedia to solve concrete business challenges, business assignments focused on omnichannel strategies and digital campaigns, as well as role-play and exercises on sales scenarios. Additionally, the Capstone Project represents an opportunity to develop a final project in collaboration with partner companies, allowing students to put into practice the skills acquired in a professional environment.

The employability orientation is a central element of the Master, thanks to a curriculum developed in collaboration with managers and industry leaders belonging to the Corporate Advisory Board, which includes prominent companies such as Nike, L’Oréal, Red Bull, Amazon, Canon, and Alibaba. Students benefit from an international network of professionals, mentorship from industry experts, and extensive exposure to real business cases, with the aim of maximizing their career opportunities. The integrated approach between theory and practice enables participants to develop innovative leadership and a strategic vision, consolidating the skills necessary to drive change in the marketing and sales sector.

Ranking and Accreditations

Rome Business School is an international business school of excellence, recognized among the best in the world in major academic rankings. QS has ranked RBS among the top 50 in the world for Return on Investment (ROI), #1 for Class Experience, and among the top 10 for Diversity, confirming the quality and internationality of the educational experience. Its International MBA is classified as Tier 1 Global by CEO Magazine, while the QS World University Rankings places its International Online MBA at 3rd place in Italy and among the best globally. With 5 masters among the best in Italy and Europe and 12 top programs in their respective fields according to Eduniversal Rankings 2024, Rome Business School is a benchmark for managerial training. Its commitment to academic quality is confirmed by the QS Stars Rating, which awards it 4 stars out of 5, and by the Positive Impact Rating, which positions it among the 77 best business schools in the world for social impact. Thanks to its accredited Masters, an international approach, and a strong connection to the job market, the school trains global leaders ready to innovate and transform the business world.

Rome Business School is an international business school that offers Master and MBA programs, available both in-person and online, as well as Executive Education training paths. Its mission is to train global leaders capable of managing companies in a highly competitive international context.

Rome Business School is a member of Planeta Formación y Universidades, an international network created in 2003 by De Agostini and the Planeta Group, which represents a strong commitment to university, professional, and continuous education. This global educational network includes 22 institutions in Spain, Andorra, France, Italy, North Africa, the USA, and Colombia. Every year, over 145,000 students from all five continents choose to train through the business schools, universities, and professional and continuous training centers of Planeta Formación y Universidades.

Since its foundation, Rome Business School has focused on a global vision to bridge the gap between the academic world and the job market, promoting a multicultural and diverse learning environment. Today, it is the most international business school in Italy, with students from over 150 countries.

Choosing Rome Business School means not only receiving a high-level education but also accessing a global network of opportunities, creating strong and lasting connections that go beyond geographical boundaries. Innovation, leadership, and academic excellence are the values that guide the school, ensuring cutting-edge training that is always oriented towards professional growth and international success.

At Rome Business School, we believe that education is a right, not a privilege. Therefore, we support future leaders by offering merit-based scholarships, reserved for candidates who are exceptional in motivation and achievement. These cover up to 30 percent of tuition, making international education more affordable. In addition, we provide 6 different forms of financial relief:

• Early Enrollment Incentive
• Entrepreneurial Incentive
• Go Global Incentive
• Executive Women for International MBA Award
• Future Leader Award
• Latin American & Carribbean Leadership Award

With a 98% placement rate and over 7,893 job and internship offers each year, Rome Business School confirms its status as a benchmark for managerial training, providing its students with concrete opportunities for professional growth in an international and highly competitive context.

The Employment Report 2025, prepared by RBS, has shown that:

• 71% of students received a job offer within the first six months of their master's program;
• 89% of students took on greater responsibilities at work after attending a master's program;
• 78% reported a salary increase during the master's year.

Career prospects for those attending an International Master in Marketing and Sales:

• Chief Marketing Officer (CMO)
• Chief Sales Officer (CSO)
• Marketing Manager
• Product Manager
• Senior Buyer
• Global Marketing Director
• Global Sales Director
• Senior Marketing Consultant
• Senior Sales Consultant