MSc in Marketing

Real industry experience

You will learn to apply advanced analytical techniques for effective decision-making, and gain experience in designing and executing marketing campaigns, both locally and internationally. You will also work on real marketing projects with prominent companies in Hong Kong.

Two marketing concentrations

You can specialise in Managerial Marketing, which focuses on branding, advertising and PR, and multinational campaigns, or Big Data Marketing. This trains you in the science and engineering of digital and database marketing, so you can learn to harness the power of big data for competitive advantage.

Learn in an innovative environment

World-class educators and professionals

Our faculty members are recognised as top scholars and educators in the industry, many of whom are MBA professors and have more than 10 years of teaching experiences. We also invite thought leaders and industry experts from renowned organisations as guest lecturers.

Holistic development

We offer a variety of self-discovery and character-building activities designed to develop your soft skills. Equipped with teamwork, negotiation and leadership skills, you can successfully manage marketing campaigns in a wide range of companies and cultures.

The Faculty of Business Administration at The Chinese University of Hong Kong is a pioneer in business education in Hong Kong. For over 40 years, we have nurtured more than 12,000 undergraduates and over5,000 MBA graduates, who are now very successful business leaders and entrepreneurs, and hold prominent management positions in local and international corporations.

With an uncompromising insistence on quality and innovation, we continue to strengthen our status as one of the leading business schools in Asia. As the number one provider of managerial and business talents for the society, we are vigilant in continuously updating our programmes and pushing the frontiers of research and scholarship.

Following these directions, we have striven to attain international recognition. For example, our MBA Program is ranked top 28 in the world by Financial Times in 2010. our EMBA Program was also ranked Top 19 worldwide in October 2009 by Financial Times.

As the leader of business education in Hong Kong, we will continue to deliver world-class business education, and strengthen the ability of Asian businesses to meet the challenges ahead.

Mission "We nurture global business leaders with China insights, Chinese business leaders with global mindsets."