Bachelor of Art in Media Studies

With the media pervasiveness that exists in our culture today, the opportunities available to you as a Media Studies major at the University of Sioux Falls are endless. A primary goal of the Media Studies program is to encourage new ways of thinking about communication, technology, and democracy within the context of a Christian worldview. This major seeks to provide you with a broad awareness of media's place within a social structure which appears to be more concerned with consumptive patterns of behavior rather than democratic discourse.

In addition to meeting the liberal arts core requirements of the University, you must complete 40-43 semester hours of media studies courses. All students must take the core media studies courses consisting of 25 semester hours. In addition, each student must select one of five concentrations within the major consisting of 18 semester hours each. The concentrations are Multi-Media Production, Journalism, Media Marketing, Media Management and Media Research. The Media Research concentration is designed for those students who expect to continue their studies at the graduate level.

MEDIA CORE COURSES

Complete the following courses:

• ART120 - Introduction to Design
• ART120CT - Introduction to Design Designated Critical Thinking
• ART181 - Photography I: Digital
• MED181 - Photography I: Digital
• MED204 - Electronic Media
• MED206 - Media Writing
• MED207 - Media Survey
• MED260 - Media Issues
• MED300 - Comm Arts Colloquium
• MED330 - Media Theory Designated Honors Course
• MED420 - Media Law

MULTI-MEDIA PROD CONCENTRATION

Complete the following courses:

• ART221 - Graphic Design: Layout
• MED326 - Digital Audio
• MED336 - Dsktp Video & Non-linear Editing
• MED415 - Live Studio Prod & Videography

Complete at least 3 semester hours of lab work. No more than 8 semester hours of lab work can be used toward graduation.

• MED121 - Print Production Lab
• MED131 - Radio Lab
• MED132 - Television Production Lab
• MED221 - Print Production Lab
• MED231 - Radio Lab
• MED232 - Television Production Lab
• MED321 - Print Production Lab
• MED331 - Radio Lab
• MED332 - TV Production Lab
• MED421 - Print Production Lab
• MED431 - Radio Lab
• MED432 - Television Production Lab

JOURNALISM CONCENTRATION

Complete the following courses:

• ART221 - Graphic Design: Layout
• MED290 - Photojournalism
• MED307 - Reporting
• MED324 - Media Performance
• MED410 - Advanced Reporting

MEDIA MARKETING CONCENTRATION

Complete the following courses:

• ART221 - Graphic Design: Layout
• BUS307 - Principles of Marketing
• BUS408 - Marketing Management
• BUS411 - Branding & Promotions
• MED308 - Persuasion: Process & Procedures
• MED311 - Media Programming

MEDIA MANAGEMENT CONCENTRATION

Complete the following courses:

• BUS351 - Organizational Theory & Behavior
• ECO212 - Principles of Microeconomics
• MED308 - Persuasion: Process & Procedures
• MED309 - Business & Profess Communication
• MED311 - Media Programming

MEDIA RESEARCH/GRADUATE SCHOOL TRACK CONCENTRATION

Complete the following courses:

• MAT233 - Statistics
• PHI207 - Intro to Philosophy
• PHI341 - Ethics
• PSC324 - Political Philosophy
• PSY250 - Methods of Research
• SOC350 - Sociological Theory

Founded in 1883, the University of Sioux Falls, located in Sioux Falls, South Dakota, is a Christian, Liberal Arts University affiliated with the American Baptist Churches, U.S.A. USF is an independent, not-for-profit institution. Dedicated faculty intentionally integrate faith and learning, helping students to discover their career calling and preparing them to serve God and humankind. With a 99% placement rate, our alumni live out USF’s Culture for Service motto in their professions, families, and communities.

Our talented professors teach, advise and mentor students. With a 17:1 student-to-faculty ratio, intimate classroom settings facilitate the introduction of concepts, the interchange of ideas, and the encouragement to apply them through experiential learning. For adult learners driven to fulfill their dreams, USF offers online and on-campus adult and graduate programs to help individuals finish their degrees or earn advanced degrees.