Bachelor in Integrated Marketing Communications: Sports Communications

For those wanting a career focused on sports media, the University of West Alabama’s online bachelor’s in integrated marketing is the ideal program through its sports communications concentration. In addition to skills in graphic design, photography, web design, social media, news writing, and social science, you’ll engage with a core curriculum that will prepare you to engage with sports advertising and storytelling.

The sports communications part of the online bachelor’s in integrated marketing communications program features courses specifically designed to equip students with hands-on experience. With an internship opportunity in sports communication and courses that explore topics like writing for sports media, publishing in sports, and broadcast media, you’ll develop a toolkit to find a lucrative career in the industry.

In the fully online classroom and a personalized schedule to ensure your success, students can move through the program at a comfortable pace. As you navigate core courses coupled with the sports communication concentration, you’ll engage with a score of necessary subjects including public relations, broadcasting/video production, website design, sales, advertising, radio, photography, marketing, journalism, and more.

The sports communication concentration of the online bachelor’s in integrated marketing communications is split among three primary areas: communication, marketing, and behavioral science. As students learn more about how to communicate meaningful messages focused on sports to reach new audiences compellingly, you’ll also gain a better understanding of how consumers engage with sports media. Learn more about sports communication concentration today.

What You Can Expect

A Versatile Learning Environment

Study in a convenient setting that allows you to maintain your professional and personal schedule.

Expert Instruction

Learn from faculty who have real-world experience and hold the highest degrees in their field.

Affordability

Each program is competitively priced and 80 percent of students receive some type of financial aid. Scholarships are also available.

Affording Your Education

The University of West Alabama Online is dedicated to making your education as affordable as possible. Discover what it will cost — and how much you’ll save.