This unique three-year BSc track blends business management education with deep insights into digital commerce and marketing analytics. The programme covers core business modules (finance, economics, management, etc.) and specialized courses on e-commerce, consumer behavior, retail media and AI, and artificial intelligence in e-commerce. Students learn how AI and machine learning can personalize customer experiences, streamline supply chains, and inform data-driven marketing decisions. Delivered in English with options to study in Brussels, Luxembourg or online, the curriculum keeps pace with the fast-evolving retail tech landscape – from leveraging big data for customer relationship management to using AI for sales forecasting. Real-world projects and case studies (guided by UBI’s industry partners in the retail and tech sectors) ensure that graduates can apply critical thinking to current e-commerce challenges. By completion, students are prepared for careers such as e-commerce business analysts, digital marketing managers, or consultants who can bridge retail strategy and AI innovation.
