1 Best Online Marketing and Communications Courses Programs in Canada for 2025

Throughout the world, humans congregate, gather, and collaborate to learn, celebrate, and meet. This program will cover a wide overview of the event industry. You’ll participate in defining, understanding, and applying the elements involved in planning and staging corporate, social/life cycle, festivals, and conference events, and the types of organizations that produce and present them. By connecting with professors and fellow peers and through the use of independent research, group work, discussions, and experiential and work-integrated learning, you’ll examine management practices, including how events are designed, funded, staffed, and promoted. You can expect exposure to the planning and development of sustainability, creativity, sales and marketing, and budgeting along with the understanding of volunteer and team building. Among specific learning outcomes will be: performing an analysis of an event objective, completing an RFP, applying for permits, and comprehending by-laws, risk, and security requirements. Instructors will guide and direct you to real-world learning opportunities, which will require you to reflect on how the experiences connect to course content. During these experiences, you’ll participate in work-integrated learning assignments, projects, or experiential learning opportunities. You’ll graduate with an It’s Your Shift certification, innovative training, and awareness program to prevent sexual harassment and violence.