Best Marketing Bachelor's Degree Programs for 2025 - WeUni

Bachelor in Management

Audencia Business School

France

Law, Business and Economics, Management, Marketing, Foreign Languages and Literatures

Bachelor's Degree

Audencia's Bachelor in Management prepares future managers for different professions in the field of business and management by providing key academic skills, international exposure, digital expertise, global responsibility awareness, and professional experience.

English

3 Years

Bachelor of Creative Advertising

Humber Polytechnic

Canada

Marketing and Communications, Communication, Social Sciences

Bachelor's Degree

The BoCA program provides a unique, 360-degree education in the key aspects of modern advertising: art direction, copywriting, account management and creative strategy. Over the four years of the degree, you not only go deep, you also discover your own particular creative strengths and identify your ideal career path while working in industry-standard teams and learning how to develop powerful, effective advertising campaigns.

English

2 Years 8 Months

BSc in Business and Marketing

University of Essex Online

Online

United Kingdom

Marketing, Business

Bachelor of Arts (BA)

The BA (Hons) Business and Marketing introduces you to increasingly complex problems, while encouraging you to apply your knowledge and understanding to develop innovative solutions. The modules not only further your understanding of the role of the marketing function in organisations, but also allow you to study specialist topics such as e-business marketing and business-to-business marketing.

English

4 Years

BSc Business (Management of AI in E-Commerce and Retail Marketing)

UBI Business School

Online

Luxembourg

Business, Artificial Intelligence, Management, Marketing

Bachelor of Science (BSc)

This unique three-year BSc track blends business management education with deep insights into digital commerce and marketing analytics. The programme covers core business modules (finance, economics, management, etc.) and specialized courses on e-commerce, consumer behavior, retail media and AI, and artificial intelligence in e-commerce. Students learn how AI and machine learning can personalize customer experiences, streamline supply chains, and inform data-driven marketing decisions. Delivered in English with options to study in Brussels, Luxembourg or online, the curriculum keeps pace with the fast-evolving retail tech landscape – from leveraging big data for customer relationship management to using AI for sales forecasting. Real-world projects and case studies (guided by UBI’s industry partners in the retail and tech sectors) ensure that graduates can apply critical thinking to current e-commerce challenges. By completion, students are prepared for careers such as e-commerce business analysts, digital marketing managers, or consultants who can bridge retail strategy and AI innovation.

English

3 Years

Marketing, Bachelor of Commerce

Humber Polytechnic

Canada

Health Administration, Business, Economics, Business and Economics, Marketing, Finance, International Business, Management

Bachelor's Degree

Humber’s Bachelor of Commerce – Marketing degree program gives you a comprehensive grounding in both general business knowledge and specialized marketing skills.

English

2 Years 8 Months

Bachelor In Communication And Digital Media

IE University

Spain

Digital Marketing, Marketing and Communications, Communication

Bachelor of Science (BSc)

The Bachelor in Communication and Digital Media aims to help young, ambitious individuals build the proper skill set to become professionals capable of facing real-world challenges. Our hands-on teaching methodology guarantees that Bachelor in Communication and Digital Media students strike the perfect balance between classroom learning and practical projects based on real-world scenarios.

English

4 Years

Bachelor of Creative and Professional Writing

Humber Polytechnic

Canada

Communication, Social Sciences, Marketing and Communications, Creative Writing

Bachelor's Degree

The Honours Bachelor of Creative and Professional Writing helps you transform your passion for writing into a fulfilling career. As you develop creative writing skills that stimulate your imagination and storytelling abilities, you learn to write clearly and convincingly across evolving genres, platforms and venues. Practise your craft independently and collaboratively in a variety of settings, from the traditional classroom experience to the creative writing workshop.

English

2 Years 8 Months

Bachelor of Digital Communications

Humber Polytechnic

Canada

Marketing and Communications, Communication, Social Sciences

Bachelor's Degree

Humber’s Bachelor of Digital Communications degree program explores the dynamic media environment and the cultural, social, economic and political implications of digital innovation. Communications studies are becoming recognized as one of the most significant social sciences in the 21st century. Increasingly, worldviews are shaped through messages received from television, film, the internet, social media and a host of media arts, with profound impacts on how the world and the self are viewed. The construction of everyday lives and identities are negotiated through digital media and social networks which influence how we live, the products we produce and consume, and how we connect.

English

2 Years 8 Months

User Experience, Bachelor of Design

Humber Polytechnic

Canada

Communication, Social Sciences, Graphic Design, Marketing and Communications

Bachelor's Degree

The Bachelor of Design - User Experience program is focused on UX design, meeting an increasing demand for designers who are prepared to design for the ways people use technology every day. Blending design thinking and practical UX process and deliverables, the program develops designers who can critically engage with our rapidly changing technological world. The program emphasizes a people-first approach, applying principles of human-centered design and research to solve problems. With an emphasis on social responsibility, students are encouraged to demonstrate curiosity, resilience and empathy for end-users as a means to find creative solutions to the many challenges faced in modern technology culture.

English

2 Years 8 Months

Bachelor of Science in Sport Management

Eastern Kentucky University

Online

United States of America (USA)

Business Administration, Sports Management, Hospitality Management, Marketing

Bachelor of Science (BSc)

EKU’s online sports management degree prepares students for rewarding careers in the complex and challenging sports industry. The program provides students with the leadership and management skills needed to successfully combine a love of sports and business insight to propel the industry forward. Graduates are prepared to take on key positions with sports teams and associations or to pursue graduate studies.

English

Bachelor of Business

Kent Institute Of Business And Technology

Australia

Business Administration, Business, Management, Marketing

Bachelor's Degree

Students in the Bachelor of Business develop the knowledge and ability to work as specialist business professionals in varied and changing business environments.

English

Bachelor of Business - Major in Digital Marketing

Melbourne Institute Of Technology

Australia

Marketing, Business, Digital Marketing

Bachelor's Degree

The Bachelor of Business is designed to prepare graduates for entering the workforce in entry-level positions in the professions of accounting, management, marketing, digital marketing, and beyond.

English

Bachelor in commercial science

Osaka University Of Commerce

Japan

Business Administration, Marketing, Business

Bachelor's Degree

In "Distribution", we aim at nurturing individuals who are well-versed in wholesale, retail, physical distribution, finance, and information, and who can reassess business relationships between companies while responding to environmental changes like globalization and computerization, in addition to being able to build new business relationships. In "Marketing", the goal is to foster individuals who can grasp the needs of the marketplace, develop new businesses, and plan and implement the development of new products and new services, etc. In the Department of Commercial Science, students learn the "distribution" of goods and services up to the point they reach consumers from the producer, about "marketing", where consumer needs are predicted and new markets then created, and more. They also study matters concerning everything related to "commerce", from the flow of goods and money and the ways of looking at product development to the methods of analyzing market trends. The convenience stores and restaurants that we all use regularly, the goods that are produced one right after another... our very surroundings are filled with many things connected to commercial science. Students learn the foundations of commercial science, starting from familiar items, and acquire extensive knowledge in connection with commercial transactions, such as administrative accounting, management information, and law.

Bachelor of Arts in Advertising

Hubei University

China

Marketing and Communications, Business, Digital Marketing

Bachelor of Arts (BA)

This major cultivates basic theories, basic knowledge and skills in advertising, communication, marketing, economics, sociology, etc., has a good professional ethics and professional service spirit, and is proficient in the use of modern communication technology and communication tools. Have a keen insight into development, industry conditions and changes in consumption patterns, and be able to specialize in advertising management, advertising copywriting, advertising production and design, advertising creativity and planning, and other practical work related to advertising communication in enterprises, institutions and government management departments Applied Talents.

Bachelor of Arts in Digital Media

Liu Panshui Normal University

China

Communication, Design, Marketing and Communications, Arts, Digital Marketing

Bachelor's Degree

Through the subject basic education platform courses and professional education platform courses, students will be trained to master the basic theories and professional skills of digital media art professional theories and methods; through the practical teaching platform, students can be proficient in various digital media production software. Cultivate applied talents with high artistic accomplishment and design ability.

Berghs Bachelor Program

Berghs School of Communication

Sweden

Marketing and Communications, Communication

Bachelor's Degree

Berghs Bachelor is an international study program designed for young students who want to pursue an international career in communication. You kickstart your undergraduate studies at Berghs School of Communication in Stockholm with a full-time foundation semester in English. Then you move abroad and complete your Bachelor’s Degree in the USA, the UK, or Australia. You can choose the program that suits you best at one of our partner schools in San Francisco, London, Edinburgh, Sydney, or Perth.

English

6 Months

BA (Hons) Fashion Business

Amsterdam Fashion Academy

Netherlands

Fashion Design, Marketing, Business

Bachelor of Arts (BA)

Fashion business jobs are crucial for the continued revenue growth and overall success of the fashion industry and the global economy as a whole.

English

Bachelor in International Communication Management (BA) - full-time

The Hague University of Applied Sciences - Undergraduate Programmes

Netherlands

International Relations, Communication, Marketing

Bachelor of Arts (BA)

An international communication manager works in a global environment with colleagues, customers and competitors from multiple cultures and languages. Communication professionals design and shape the messages of organisations. Not just during crisis situations where every second count, but also in achieving commercial aims through advertising or public relations.

English

3 Years

BACHELOR - LUXURY MANAGEMENT WATCHMAKING, JEWELERY AND JEWELERY

Moda Domani Institute

France

Hospitality Management, Marketing, Business

Bachelor's Degree

ISG Luxury Management has built its Bachelor around three strong points: the fundamentals of the sector and the associated professions, the opportunities to be seized, and the recognition of know-how in the world. The 3-year course is developed around creative workshops, implementation, and professional meetings that will shape the student's professional career.

French

Bachelor in International Hospitality Management

SHG Lyon

France

Business Administration, Hospitality Management, International Business, Marketing

Bachelor's Degree

One of the best Bachelor degree in France to become a manager in Hospitality. You will be trained in every department.

English, French

3 Years

546 Best Marketing Bachelor's Degree Programs for 2025

Bachelor in Management

Bachelor of Creative Advertising

BSc in Business and Marketing

BSc Business (Management of AI in E-Commerce and Retail Marketing)

Marketing, Bachelor of Commerce

Bachelor In Communication And Digital Media

Bachelor of Creative and Professional Writing

Bachelor of Digital Communications

User Experience, Bachelor of Design

Bachelor of Science in Sport Management

Bachelor of Business

Bachelor of Business - Major in Digital Marketing

Bachelor in commercial science

Bachelor of Arts in Advertising

Bachelor of Arts in Digital Media

Berghs Bachelor Program

BA (Hons) Fashion Business

Bachelor in International Communication Management (BA) - full-time

BACHELOR - LUXURY MANAGEMENT WATCHMAKING, JEWELERY AND JEWELERY

Bachelor in International Hospitality Management

Bachelor's Degree, Marketing